Who we are
Clipento is developed and operated by Lithe Studios Ltd, a company registered in England and Wales.
Contact: support@clipento.com
What data we collect
Clipento is designed with privacy at its core. The app works entirely on your device without requiring an account. However, if you choose to enable cloud sync to back up your bookmarks and data across devices, you'll create an optional account using your email address.
We may collect the following to keep the app running smoothly:
- Device type and operating system version
- Crash reports and performance data (via Google Crashlytics)
- Anonymous usage analytics (via PostHog) — you can turn this off at any time in Settings → Privacy
- Email address — only if you enable cloud sync to back up your data
- User account identifier (Firebase Auth UID) — only if you enable cloud sync, used to link your account across devices
- Video location metadata (latitude and longitude) — captured when your device records videos, stored locally with your video file
What data we do not collect
- We do not collect your name or personal identity
- We do not access your camera or microphone
- We do not access or upload your videos
- We do not sell your data to third parties
- We do not use your data for advertising or marketing
- Bookmarks, tags, sessions and notes you create stay on your device by default — we never see them unless you enable cloud sync
Analytics & opt-out
We use PostHog (EU-hosted, GDPR-compliant) to collect anonymous usage analytics. This helps us understand which features are used most and how you interact with Clipento, so we can make it better. Analytics data is pseudonymous — it never includes your videos, bookmarks, tags, notes, or any personal content you create.
How analytics works
We generate a stable, anonymous device identifier (UUID) and store it on your device. This UUID is sent to PostHog with each analytics event to track your usage patterns across sessions. The UUID is never linked to your email, account, identity, or personal data. You can copy this identifier from Settings → Privacy → Copy Analytics ID. If you want to reset it and generate a new one for future analytics, use Settings → Privacy → Delete My Analytics Data.
What analytics data looks like
- Aggregated feature-use counts (e.g. "learning mode was started")
- Bucketed durations and counts (e.g. "session had 5–10 bookmarks")
- Device OS and app version
- Your subscription tier (free / pro)
What it never includes
- Video filenames, paths, or content
- Bookmark titles, descriptions, or annotations
- Tag, folder, or playlist names
- Any free-form text you type
- Your identity or contact details
Advertising
We do not use PostHog data for targeted advertising, advertising measurement, or to build advertising profiles. We use it solely to improve the product.
To opt out
Open the app, go to Settings → Privacy and turn off the Analytics toggle. When disabled, no data is sent and any locally queued events are immediately deleted. You can re-enable analytics at any time.
To request deletion of historical data
Go to Settings → Privacy → Copy Analytics ID, then email support@clipento.com with your ID and we will request deletion from PostHog. We will process your request within 30 days.
PostHog Privacy Policy →
Cloud sync (optional)
By default, your bookmarks, tags, sessions and app data remain only on your device. We never see them.
If you choose to enable cloud sync, your organisational data is securely stored using Google Firebase Firestore. At that point, bookmarks, tags, sessions and app data are synced to our servers and can be accessed by Lithe Studios for account recovery, backup, and troubleshooting purposes. Your video files are never uploaded to the cloud — only metadata is synced.
Google Firebase Privacy Policy →
Accounts & authentication
If you choose to enable cloud sync, we create a user account using your email address. We use Google Firebase Auth, which assigns a unique user ID to authenticate your account and securely link your bookmarks across devices. This ID is used only for account management, security, and device sync — it is never shared with third parties or used for advertising.
In-app purchases & subscriptions
Clipento offers optional Pro subscription upgrades processed through Apple App Store and Google Play. We do not handle or store your payment information. All payments are processed by Apple or Google directly, and we never see your payment card or account details.
Subscription management and cancellation is handled through your App Store or Google Play account settings.
Third party services
- PostHog (EU) — Anonymous usage analytics (opt-out available in Settings → Privacy)
- Google Firebase Firestore (US) — Optional cloud sync of app data
- Google Crashlytics (US) — Crash reporting and performance diagnostics (non-critical for app function)
- Apple App Store / Google Play — App distribution and in-app purchases
Google Crashlytics Privacy Policy →
Data retention
Local data: Data stored on your device remains there until you delete the app or manually clear your data through Settings.
Cloud sync data: If you use cloud sync, your data is retained in Firebase until you request deletion. Contact support@clipento.com to request deletion — we will process your request within 30 days.
Crash reports: Crash reports sent to Google Crashlytics are retained on Google's servers for up to 90 days before automatic deletion. You can delete your local crash logs by clearing app data from your device settings. To request expedited deletion, contact support@clipento.com and we will request it from Google.
Analytics data: PostHog retains pseudonymous analytics data according to their privacy policy.
Children's privacy
Clipento is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13.
Your rights (UK & GDPR)
If you are located in the United Kingdom or European Economic Area, you have the right to access, correct, delete, and port your personal data. To exercise any of these rights, contact us at support@clipento.com.
